Samsung is not giving up on Bixby, on the contrary, the South Korean giant is spending more resources to make it more user-friendly and customizable. Many of Samsung’s smartphones launched recently come with a dedicated Bixby key, which will now come in handy for those living in the United States.

The Bixby Marketplace has just opened its virtual doors for users in the US and South Korea, an event meant to offer Bixby users rich customization options. Samsung’s digital assistant has been designed to learn your habits while using your phone, and then suggest various actions and tasks that, in theory, will help you get things done faster.

The newly revealed Bixby Marketplace offers users access to a plethora of capsules that will help them customize their mobile experience. Among these so-called capsules, Samsung mentions Google Maps, Spotify, iHeartRatio, NPR, and Yelp, but there are more listed in the marketplace.

Now, if you have a Samsung smartphone with a Bixby dedicated key, click it to access Bixby Marketplace. Once the main page is launched, you can swipe left to get to the Bixby Marketplace and find whatever you’re looking for.

These capsules are organized by categories like Business and Finance, Productivity, Shopping, Sports and so on, but you can search by name, developer or keyword. Simply tap on the capsule to add it to your phone and start using it. If you have more than one capsules installed for similar tasks, you can set a “preferred capsule” for certain types of requests.

Moreover, if you have a preferred service provider, you can set it as favorite and the capsule will only offer you options from your preferred service provider without you having to mention the capsule name.

Samsung is trying to compete with Google Assistant and Amazon Alexa, and Bixby Marketplace lays the foundation for a new ecosystem that the South Korean company plans to continue to expand in the coming months with the help of developers and users alike.